Chris Arning specialises in semiotics and cultural insight and he has 20 years experience working as a thinker, planner, qualitative researcher, and commercial semiotician. He was Head of Semiotics at Flamingo Research and set up Creative Semiotics – a boutique brand consultancy – in October 2010. Chris is co-founder of Semiofest, a Celebration of Semiotic Thinking and founded LinkedIn’s Semiotic Thinking Group. He has worked for clients as diverse as Radio Centre, Netflix, BMW Mini, GSK, Huawei, Ricola and UKTI. Chris led a highly strategic Humour analysis project for the BBC, one of his regular clients, which created a strong taxonomy now being used across the organisation; including for commissioning new comedy podcasts.